آموزش ساخت سایت

○ Open Site Explorer (https://moz.com/researchtools/ose)
○ Majestic SEO (https://majestic.com)
○ Ahrefs (https://ahrefs.com)
○ Ravens Tools (http://raventools.com)
○ Link Research Tools (http://www.linkresearchtools.com)
○ Link detective
● Outreach & Prospecting Tools:
○ Pitchbox (http://pitchbox.com) automates the grunt work so you can focus on
what you do best: creating real, person-to-person connections with the people
you want to reach.
○ BuzzStream (http://www.buzzstream.com) is a web-based software that helps
the world’s best marketers promote their products, services and content.
○ Follower Wonk (https://followerwonk.com) helps you explore and grow your
social graph by identifying social media influencers
● CONNECTIONS Your Network is your Net Worth. Let’s get social!
○ Winning Social Media Strategies:
■ Remember that trust is the number one social media currency.
■ Keep image and branding in mind at all times
■ Optimize each field on your social media profiles.
■ Do things; tell people.
■ Expose yourself to as many people across as many platforms as humanly
possible.
■ Make Friends Fast.
■ Think of the Golden Rule; give what you want to get.
■ Display Your Work Freely.
■ Create artful content.
○ rise above social media noise.
○ Lesson from boxing:
■ Right Hooks. Right hooks are the knockout punches. For marketers,
those are the next highly anticipated campaigns that are going to increase
revenue and make users engage in a cult-like following. A CMO’s dream.
Right hooks are calls to action that benefit your business. They are meant
to convert traffic into sales and ROI. Except when they don’t….
■ Jabs. Jabs are a series of conversations, interactions and engagements,
delivered one at a time, that slowly but authentically build relationships.
■ Jab, jab, jab, right hook = give, give, give, ask.
○ Know Your Platform, Act Like a User
■ Each social media has a different theme, adopt that, rather than single
content across all
■ you need to act like the user.
■ Your number one job is to tell a story.
■ There is no 60-day, there is only the 365-day marketing campaign,
■ Do not cling to nostalgia => don’t ignore social media with critical mass
■ Like boxers, great storytellers are observant and nimble
■ A story is at its best when it’s non-intrusive
■ Content for the sake of content is pointless. => be relevant and
engage
■ Content is king, but context is God.
○ In summary, getting people to hear your story on social media and act on it
requires:
■ — using a platform’s native language;
■ — paying attention to context;
■ — understanding the nuances and subtle differences that make each
platform unique;
■ — and adapting your content to match.
● Social Media Automation:
○ Another dirty little secret about social media is that it’s labor-intensive.
○ Hootsuite (https://hootsuite.com) is a social media management system for
businesses and individuals to execute social media campaigns across multiple
social networks from one secure, web-based dashboard.
○ maintain a fair balance of ‘native’ tweeting, sharing, asking, responding and
‘scheduling’ content to be shared.
● Think conversation, not campaign
○ What are the common social media pitfalls? The #1 most common (fatal) mistake
I see with companies is planning to fail => means they have no strategy or plan.
○ Other common social media pitfalls are:
■ – Spelling and grammar errors (this is probably a close 2nd!)
■ – Linking social media sites to “save” time
■ – Signing up for sites and then never posting there – Using every social
media network
■ – Not knowing the difference between tone and voice
■ – Not interacting with your communities
■ – Not humanizing your brand
■ – Jargon speak
■ – Not sharing value
○ How to build a following on social networks?
■ Identify where your brand best fits first, and then take a look at where
your target users spend their time. This will ensure you’re able to grow a
decent following on your chosen platforms. We also don’t get mired in the
numbers.
■ Vanity metrics are where amateurs focus – relationships and
conversions are where your focus should be.
○ How to convert followers to community?
■ If you really want to start understanding your audience, you need to
know what drives them and what their buying behaviors are
■ It’s kind of like dating. You have to “woo” your target customers with
good content. You have to prove you’re more valuable than the next
guy/girl
■ Two-way conversation also means responding to negative comments
○ Why use psychographic research for social media?
■ both parties are vulnerable, trustworthy, and accepting.
■ Psychographics answer the question every marketer is trying to answer:
“What do my buyers want?”
● So have more conversations.
● Woo your audience.
● Be dateable.
● Eventually you’ll be able to ask psychographics-type questions
and get answers.
○ How to measure return on social media investment?
■ If everything you post on social media is cliché, your results will be
cliché.
■ If you only share dull facts, you may only receive dull factual
information in return.
■ If you push for opinions and feelings — and are sure to share your own
— you may start to receive opinions and feelings from your community.
It’s that simple
■ build relationships with their connected communities.
○ Social Media Toolbox:
■ Follower Wonk (https://followerwonk.com) is a Twitter intelligence tool
that can be used to track and analyze followers, as well as search and
find key influencers via Twitter bios.
■ Hootsuite (https://hootsuite.com) manages social media and
messaging on a dashboard that integrates your brand’s social networks
and apps
■ Tweet Adder (http://tweetadder.com) is an automated Twitter system
that is touted as a “time saver.”
■ Mention Map (http://mentionmapp.com) is an exciting web app for
exploring your Twitter network.
■ Rite Tag (https://ritetag.com) empowers you to identify the right
#hashtags to get your message further, getting your content out to those
who are passively and actively looking for it
■ Topsy (http://topsy.com) combines social search and social analytics
combined into one indexed.
■ Social Crawlitics (https://socialcrawlytics.com) identifies your
competitor’s most shared content and discover social media metrics
behind each URL on your site.

https://adelsite.ir/category/digital-marketing/

○ Open Site Explorer (https://moz.com/researchtools/ose)
○ Majestic SEO (https://majestic.com)
○ Ahrefs (https://ahrefs.com)
○ Ravens Tools (http://raventools.com)
○ Link Research Tools (http://www.linkresearchtools.com)
○ Link detective
● Outreach & Prospecting Tools:
○ Pitchbox (http://pitchbox.com) automates the grunt work so you can focus on
what you do best: creating real, person-to-person connections with the people
you want to reach.
○ BuzzStream (http://www.buzzstream.com) is a web-based software that helps
the world’s best marketers promote their products, services and content.
○ Follower Wonk (https://followerwonk.com) helps you explore and grow your
social graph by identifying social media influencers
● CONNECTIONS Your Network is your Net Worth. Let’s get social!
○ Winning Social Media Strategies:
■ Remember that trust is the number one social media currency.
■ Keep image and branding in mind at all times
■ Optimize each field on your social media profiles.
■ Do things; tell people.
■ Expose yourself to as many people across as many platforms as humanly
possible.
■ Make Friends Fast.
■ Think of the Golden Rule; give what you want to get.
■ Display Your Work Freely.
■ Create artful content.
○ rise above social media noise.
○ Lesson from boxing:
■ Right Hooks. Right hooks are the knockout punches. For marketers,
those are the next highly anticipated campaigns that are going to increase
revenue and make users engage in a cult-like following. A CMO’s dream.
Right hooks are calls to action that benefit your business. They are meant
to convert traffic into sales and ROI. Except when they don’t….
■ Jabs. Jabs are a series of conversations, interactions and engagements,
delivered one at a time, that slowly but authentically build relationships.
■ Jab, jab, jab, right hook = give, give, give, ask.
○ Know Your Platform, Act Like a User
■ Each social media has a different theme, adopt that, rather than single
content across all
■ you need to act like the user.
■ Your number one job is to tell a story.
■ There is no 60-day, there is only the 365-day marketing campaign,
■ Do not cling to nostalgia => don’t ignore social media with critical mass
■ Like boxers, great storytellers are observant and nimble
■ A story is at its best when it’s non-intrusive
■ Content for the sake of content is pointless. => be relevant and
engage
■ Content is king, but context is God.
○ In summary, getting people to hear your story on social media and act on it
requires:
■ — using a platform’s native language;
■ — paying attention to context;
■ — understanding the nuances and subtle differences that make each
platform unique;
■ — and adapting your content to match.
● Social Media Automation:
○ Another dirty little secret about social media is that it’s labor-intensive.
○ Hootsuite (https://hootsuite.com) is a social media management system for
businesses and individuals to execute social media campaigns across multiple
social networks from one secure, web-based dashboard.
○ maintain a fair balance of ‘native’ tweeting, sharing, asking, responding and
‘scheduling’ content to be shared.
● Think conversation, not campaign
○ What are the common social media pitfalls? The #1 most common (fatal) mistake
I see with companies is planning to fail => means they have no strategy or plan.
○ Other common social media pitfalls are:
■ – Spelling and grammar errors (this is probably a close 2nd!)
■ – Linking social media sites to “save” time
■ – Signing up for sites and then never posting there – Using every social
media network
■ – Not knowing the difference between tone and voice
■ – Not interacting with your communities
■ – Not humanizing your brand
■ – Jargon speak
■ – Not sharing value
○ How to build a following on social networks?
■ Identify where your brand best fits first, and then take a look at where
your target users spend their time. This will ensure you’re able to grow a
decent following on your chosen platforms. We also don’t get mired in the
numbers.
■ Vanity metrics are where amateurs focus – relationships and
conversions are where your focus should be.
○ How to convert followers to community?
■ If you really want to start understanding your audience, you need to
know what drives them and what their buying behaviors are
■ It’s kind of like dating. You have to “woo” your target customers with
good content. You have to prove you’re more valuable than the next
guy/girl
■ Two-way conversation also means responding to negative comments
○ Why use psychographic research for social media?
■ both parties are vulnerable, trustworthy, and accepting.
■ Psychographics answer the question every marketer is trying to answer:
“What do my buyers want?”
● So have more conversations.
● Woo your audience.
● Be dateable.
● Eventually you’ll be able to ask psychographics-type questions
and get answers.
○ How to measure return on social media investment?
■ If everything you post on social media is cliché, your results will be
cliché.
■ If you only share dull facts, you may only receive dull factual
information in return.
■ If you push for opinions and feelings — and are sure to share your own
— you may start to receive opinions and feelings from your community.
It’s that simple
■ build relationships with their connected communities.
○ Social Media Toolbox:
■ Follower Wonk (https://followerwonk.com) is a Twitter intelligence tool
that can be used to track and analyze followers, as well as search and
find key influencers via Twitter bios.
■ Hootsuite (https://hootsuite.com) manages social media and
messaging on a dashboard that integrates your brand’s social networks
and apps
■ Tweet Adder (http://tweetadder.com) is an automated Twitter system
that is touted as a “time saver.”
■ Mention Map (http://mentionmapp.com) is an exciting web app for
exploring your Twitter network.
■ Rite Tag (https://ritetag.com) empowers you to identify the right
#hashtags to get your message further, getting your content out to those
who are passively and actively looking for it
■ Topsy (http://topsy.com) combines social search and social analytics
combined into one indexed.
■ Social Crawlitics (https://socialcrawlytics.com) identifies your
competitor’s most shared content and discover social media metrics
behind each URL on your site.

https://adelsite.ir/category/digital-marketing/